What Comes Next is the Difference

Everyday we are bombarded with information. Data overdrive. Analysis impact. Surely we should be making better decisions with all this data at our finger tips?

Maybe our ability to interpret all this data and act with certainty is the new skill?

Right now, my busienss partners and I are building a data-driven IoT company called www.zzoota.com - this one is special. Companies use zzoota technology to predict environmental threats to their physical assets. These could be homes, commercial buildings, farms, water pipes - anything that is exposed to the environment.

Acting with certainty from the data is the key. This is our focus. If your company is using data to make decisions, how do you execute in a way that is effective?

More is expected of us. We have all of the information and most of the answers. What comes next is the difference between success and failure.