Data to WOW Your Customers

We are being swamped by data.

Companies around the world are capturing more data than ever before.

It’s a sea of information that is creating confusion which impacts execution. I’ve recently been thinking about what is the ultimate outcome of capturing all this data. It has to be about our customers.

The new competitive advantage is using this data to change behaviour internally so that externally our customers are wow’d.

At zzoota we are starting to gain awesome traction in this space.

I didn't realise the power when you combine IoT devices, geo-fencing and time-based reporting. By creating 'zones' around your physical spaces along with wireless asset tracking devices like the Space10X - you get data that is incredibly powerful for driving efficiencies and behaviour change.

Right now the game has changed. Who wins? The companies that can use data like this to wow their consumers.

Physical and digital space can now be combined.